Professor Grégoire holds a PhD in Marketing from the University of Western Ontario (Ivey) and an MSc from HEC Montréal. He joined the School in 2010. From 2004 to 2010, he taught at Washington State University, first as an assistant and then an associate professor.
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The Chair in Service Marketing and Customer Experience focuses on producing and diffusing high quality knowledge in the general fields of service marketing and customer experience. Read more.

Research program


The Chair currently focuses on two areas of expertise: 1) The occurrence of conflicts between customers and firms, and, 2) Their resolution process. Read more.