Yany Grégoire

Curriculum Vitae

Professor Grégoire holds a PhD in Marketing from the University of Western Ontario (Ivey) and an MSc from HEC Montréal. He joined the School in 2010. From 2004 to 2010, he taught at Washington State University, first as an assistant and then an associate professor. A member of HEC Montréal’s Research Council, Professor Grégoire published numerous papers in major academic journals including: Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, MIT Sloan Management Review, Journal of Service Research and Personnel Psychology.

A popular instructor, Professor Grégoire has earned numerous awards for the quality of his teaching at Ivey, WSU and HEC Montréal. In 2010, he was elected “Faculty Member of the Year” by the MBA students at WSU. He typically teaches courses with a strong managerial orientation, such as Marketing Management, Service Marketing, E-commerce and Relationship Marketing, at all levels (undergraduate, MSc, MBA, PhD and Executive Education).

He has published extensively on the issues of customer revenge and online public complaining. He also actively researches other managerial issues such as ingredient branding, open innovation, and salesperson proactive behaviours. He is a member of different editorial boards, including: Journal of the Academy of Marketing Science, Journal of Service Research, Canadian Journal of Administrative Sciences, and Journal of Business to Business Marketing. His work has also been regularly presented in premier consumer, marketing, and management conferences (e.g., ACR, AMA, SCP and AOM).

Apart from work, he enjoys good wine and food, practicing sports, « fixing » his house, spending quality time with friends, family and his charming wife, traveling and watching movies.



2014      Chair on Service Marketing and Customer Experience

2012      Professorship in Marketing (HEC Montréal)

2011      Best paper award 1) in the service track and 2) the whole conference at the Australian &                                          New Zealand Marketing Academy Conference

2010      MBA faculty member of the year (as voted by the WSU students)

2010      Tenure and promotion to associate professor at WSU

2009      Faculty Fellow—AMA SERVSIG’s Service Doctoral Consortium

2007      Ann and Pat Redmond Faculty Fellowship (WSU College of Business)

2007      Co-chair of the service marketing track for 2007 Summer AMA (DC)

2006      Dean’s Excellence Fellow, WSU College of Business

2003      University Students’ Council Teaching Honour Roll (UWO)

2003      Dean’s Commendation Letter for Teaching Excellence (Ivey)

2002      2002 AMA Sheth Doctoral Consortium Fellow (Emory)

2002      Best special session in the strategy track (2002 Winter AMA, Austin)