Conferences since 2010

  • Gäthke, J.; Gelbrich, K., Grégoire, Y. (2015): “The Power of Multinational Service Firms’ Return Policies in Different National ContextsThe Power of Multinational Service Firms’ Return Policies  in Different National Contexts“, 2015 Service Frontiers Conference, California.
  • Rohani, M., Y. Grégoire, R. Legoux, and K. Lemond (2015), “Does The Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Responses,” 2015 Service Frontiers Conference, California.
  • Ghadami, F., Y. Grégoire, D. Larocque, S. Laporte, and S. Senecal (2014), “The Boundary Role of the Type of Revenge Behaviors: Longitudinal and Experimental Approaches,” 2014 Association for Consumer Research, October, Baltimore.
  • Gäthke, J., K. Gelbrich, and Y. Grégoire (2014), “How Much Should Firms Offer to their Best Customers? Understanding the Moderation Effect of Relationship Quality on the Nonlinear Effect of Compensation on Satisfaction,” 2014 Summer AMA, San Francisco, California.
  • Mulder, M., J. Joireman, and Y. Grégoire (2014), “Growing Nonprofit Giving via Peer-to Peer Connections: Benefits and Potential Backlash” American Marketing Science World Marketing Congress, Lima, Peru.
  • Ghadami, F., Y. Grégoire, D. Larocque, S. Senecal, and S. Laporte (2014), “Is Revenge Sweet? The Differentiated Effects of Direct vs. Indirect Behaviors on Consumers’ Desire for Revenge,” 2014 Winter Society for Consumer Psychology, Miami, Florida.
  • Sarkees, M., Y. Grégoire, and J. Hulland (2014) “The Rise and Fall of Charles Schwab: Explaining the Positive and Negative Effects of Dynamic Capabilities Using the Service-Dominant Logic,” 2014 Winter AMA, Orlando, Florida.
  • Joireman, J., Grégoire, Y., Devezer, B., and Tripp, T. (2013) “Revenge, Retaliation and Reputation in Business.” 2013 Society for Experimental Social Psychology Annual Conference. San Francisco, CA. September.
  • Umashankar, Nita et al. (2013) “Consumer Engagement in Service Relationships: The Good, the Bad, and the Ugly,” Special Session, 2013 Association for Consumer Research, October, Chicago.
  • Haj-Salem, N., Y. Grégoire, JC Chebat and M. Saulnier (2013) “Effects of Perceived Justice and Switching Barriers on Loyalty Behavior: An Empirical Comparaison between B2B and B2C Customers,” 2013 Service Frontiers, Taiwan, Taipei.
  • Rohani, M., Y. Grégoire, R. Legoux and JC Chebat (2013) “Does Time Heal Wounds or Does it Fuel the Fire : The Effects of Mere-Measurement and Time on Customer Revenge,” 32nd Annual Advertising and Consumer Psychology Conference – Society for Consumer Psychology, June, San Diego.
  • Rohani, M., Y. Grégoire, R. Legoux and JC Chebat (2013) “Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge,” AMA Winter’s Educator Conference, February, Las Vegas.
  • Grégoire Y., R. Legoux and S. Sarker (2012) “What Do Online Complainers Want? Understanding and Managing the Vigilante vs. Reparation-Oriented Complainers,” AMA Summer’s Educators’ Conference, Chicago (abstracted in the proceedings).
  • Hopkins, L, M. Brady and Y. Grégoire (2012) “Revenge or Reconciliation? Consumer Responses to Firm-Induced Relationship Termination,”AMA Summer’s Educators’ Conference, Chicago (abstracted in the proceedings).
  • Gelbrich, K, Müller, J., Grégoire, Y., and Roschk, H. (2011) “The More Compensation the Better? The Nonlinear Relationship between Compensation Level and Post-Complaint Satisfaction,” Australian & New Zealand Marketing Academy Conference, Nov 28th – 30th, Perth, Australia.
  • Grégoire, Y., R. Legoux and S. Sarker (2011) “What do Online Complainers Want?: Understanding and Managing the Vigilante vs. Reparation-Oriented Complainers” 20th Annual Frontiers in Service Conference, June, Ohio, USA.
  • Fisher R., Y. Grégoire, and K. Murray (2011) “The Effects of Power on Satisfaction with Joint Consumption Decisions,” Association for Consumer Research. June, Beijing, China.
  • Grégoire Y., J. Hulland, J. Radighieri and S. Sisodiya (2010) “The Role of Dynamic Capabilities in the Service-Dominant Logic of Marketing: An Examination of Charles Schwab, 1987-2004” Academy of Management Annual Meeting, August, Montreal.
  • Devezer, B. Y. Grégoire, J. Joireman and T. Tripp (2010) “Can a Firm Get Away with a Double Deviation? The Role of Firm Motives in Consumer Revenge and Reconciliation,” In Anthony Turner’s and Sandra Robinson’s Special Session, Revenge in (and Toward) Organizations, Academy of Management Annual Meeting, August, Montreal.
  • Devezer, B. Y. Grégoire, J. Joireman and T. Tripp (2010) “Can a Firm Get Away with a Double Deviation? The Role of Firm Motives in Consumer Revenge and Reconciliation,” In M. Thomson’s Special Session, Stepping Up or Stepping Out: What Impacts Consumers’ Willingness to Harm or Forgive Companies, AMS Annual Meeting, Portland.
  • Sisodiya, S., J. Johnson and Y. Grégoire (2010) “Open Innovation and Firm Performance: An Investigation of Enabling Capabilities and Resources,” AMA Winter’s Educators’ Conference, Florida (abstracted in the proceedings).